I collaborated with a team to conceptualise and design the company's product catalogue for digital publication and printing. This is the third issue that I have worked on and it was launched in the first quarter of 2023. It features a contemporary layout and design that aims to improve the consumer experience while successfully exhibiting the 1000+ products available. The product in use photography was carefully curated to show the packaging in use while visually appealing to the customer's senses and upselling complementary items.
Feel free to browse the entire catalogue at Digital Catalogue – Guy and Gordon
Guy and Gordon’s new logo reflects the company's evolution in Trinidad and Tobago's food service industry. The mascot represents both dedicated staff and satisfied customers. The original red and white colours were maintained, with the addition of bold font and navy blue for a fresh, modern look.
This was an exciting project to work on, from the idea of using a mascot to design execution and launch with the team. We all understood the need to maintain the legacy and history of the company while ensuring that the new logo allowed room for future growth and expansion.
This digital advertisement was displayed on the TTMA billboard in Barataria as well as on the Sanicup website as part of the brand's campaign to introduce the improvement in biodegradability. SANICUP | Insulated Containers | Eco Friendly, Biodegradable Foam Products (sanicuptt.com)
The 2021 digital product catalogue which was created in collaboration with a team of experts. This was the second product catalogue for Guy & Gordon and on this issue there were more advertisement placements throughout which was aimed at showcasing the affiliated group of companies and brands.
The first ever advertisement for the popular local brand 'Sanicup' showcased on the NIPDEC carpark in Port of Spain.
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